I have been gratified to see Hispanics from all over the world coming together to show Donald Trump and his ilk that Latino’s will no longer sit idly by while individuals like Trump verbally abuse us. Hispanics in the United States seem to be unwilling to engage politically, although they represent one of the largest voting constituencies in the country. For the most part, Hispanics shy away from politics.
That is why I was surprised when Univision reacted not with words but with definitive action. Breaking ties with Trump’s Miss Universe Pageant is exactly the type of response that was needed. The bottom line in Trump’s wallet clearly sends him the signal that his words are unacceptable to us.
Words, isolation and ignoring Donald Trump are always a good response but to get his attention you simply need to go for his wallet. Trump is driven by money. He measures his success by his bottom line. That is why cutting financial ties is the most effective weapon to make him understand why his words are not only hurtful but plainly wrong.
If you don’t believe me, look at how he responded to Univision. With a childish letter telling them they aren’t welcome at his golf course. He was clearly angry. His bluster about suing Univision also reinforces that he is feeling the heat, not from the people around him but in his wallet, the only commodity he cares about.
On June 25, on the Jose Diaz-Balart Telemundo Show, Donald Trump started to back pedal. Although he refused to back down on his political rhetoric he attempted to soften it by stating “I love the Mexican people.”
Zuleyka Rivera, former Miss Universe Puerto Rico, announced on Friday that she would not be judging the Miss USA 2015 contest. She followed Cristian De La Fuente and Roselyn Sanchez who also quit hosting Trump related products.
Surprisingly NBC also dropped Trump’s shows as well. It clearly demonstrates that the Hispanic community has mobilized. It also proves that the Hispanic constituency is significant as well.
This gives the Latino community an opening with which to teach Donald a lesson. Stop buying products he benefits from.
Stay away from his hotels, his golf courses and of course let his media company sponsors know about your displeasure. Although I would love to see his hotels come to a stand still because his predominantly Hispanic labor walks off the job, I realize that is a luxury many cannot afford. However, boycotting anything carrying his brand would send the clearest message Donald would understand a drop in his net worth.
If enough of you were to do this, Donald Trump would be too busy staving off bankruptcy, for the fifth time, to bother pleading for mercy from the Latino community. At that point, it won’t matter anymore.